‘It’s a great way for creators to highlight their best content to convert profile visitors into followers

creators to increase visibility on sponsored content on behalf of brand partners,

The new feature will especially be useful in spotlighting a post of your choice

that might otherwise be buried further down in your Instagram photo grid.

Instagram is testing a new feature that lets you pin posts to your profile

The new feature will allow users to pin specific posts to their profile above the photo grid.

The feature seems to have been rolled out over the weekend

Users who have access to the feature report seeing a ‘Pin to your profile’ option in the three dot menu on the top right of their posts.

Instagram’s new feature would be similar to the ‘Pin to your profile’ feature on Twitter

The feature was first spotted by reverse engineer Alessandro Paluzzi back in January.