Rihanna isn't buying maternity clothes and it's revolutionizing pregnancy fashion

Rihanna fans have been wanting a new album, but instead they're getting a photo album in fashion revolution

The singer and entrepreneur, who is expecting her first child with A$AP Rocky

is defying the conventions of maternity wear and sparking a "Fenty effect" when it comes to pregnancy style.

No, Rihanna isn't actually compiling a new photo book, like the one she released in 2019. But she's definitely cataloged her nonconforming

high-fashion pregnancy style on social media – and it all started with the initial baby announcement

She and A$AP Rocky posed in front of photographer Miles Diggs' lens under a West Harlem viaduct

Despite the below-freezing and snowy New York City day, Rihanna exposed her baby bump between the folds of a Chanel coat while embracing Rocky to confirm they were soon-to-be parents.

This clever pregnancy reveal — and the fashion that has accompanied it — has created the same revolutionary buzz of her previous work.

Rihanna told Bustle in March while wearing a silver custom Coeperni outfit, "I'm not going to buy maternity clothes."