In a crowded $17 billion NFT market, Autograph is cashing in on the allure of celebrity connections—and signed collectibles.

Tom Brady’s much-hyped celebrity NFT agency, Autograph, which launched in August 2021.

In April, the company inked a multi-year deal to make NFTs for ESPN.

Around 600 members tuned in to the Discord, ostensibly to get the lowdown on their latest NFT drops

“We’re going to create the most unique NFT experience in the world,” added Brady.

Autograph is part of the ever-growing ecosystem of celebrity non-fungible tokens

an April 2021 McKinsey survey of 2,500 U.S. consumers aged 18-65, estimated 0.5% to 1% of U.S. adults have purchased a sport NFT

and Vancouver-based Dapper Labs, the official marketplace for NBA and NFL NFTs raked in $100 million in 2021.

coupled with his interest in web 3.0, sports NFTs felt like an obvious next step

“I got really excited about the potential of digital assets,” he says on our Zoom call